If you aren't planning on using the industry mailing list right away, don't order it until you are ready to use it. What is your budget No one likes answering this question. In a perfect world, you'd purchase as many names as you can to get the optimal result of your industry mailing list direct marketing campaign. Unfortunately, we all have to budget. Paying for printing and postage or paying the call center or for the email design and deployment software industry mailing list or services all eat up a huge portion of the marketing budget, leaving little behind for the mailing list. Luckily, as mentioned before, the industry mailing list is usually the cheapest part of a direct marketing campaign. With that being said, you don't want to cheap out on your mailing list either. The more targeted you want your mailing list to be, the industry mailing list more effective it is going to be and as a result it is going to cost a little more than a generic, non-targeted mailing list. But it will be much more effective than a generic, non-targeted industry mailing list. As the old saying goes, anything that can be bought for a very low price probably isn't very good. You can probably purchase a cheap industry mailing list with tens of thousands of names, that isn't accurate, isn't compliant and isn't targeted and probably won't work. A properly sourced, compliant, targeted marketing list is not going to industry mailing list be cheap. You get what you pay for and if it seems too good to be true, it probably is. The answers to the above six points are the foundation for your direct marketing campaign. Whether you industry mailing list are going to find your direct marketing lists directly or use a list broker, you are going to need to know the answers to these points.